I’m Leah and this is a selection of case studies highlighting some of my recent UX projects.

I help organizations align business objectives with user needs by shaping how content is structured, named, and kept consistent across a digital experience.

  • Business goals and user goals don’t always point the same way. A company wants to sell and upsell. A user wants clear pricing and to understand the value before investing more time. Content is often where those two get reconciled, and that’s the work I love.

    • Start with evidence. I audit content, read the analytics, and listen to customer feedback before deciding what to change.

    • Structure around the task. I organize pages, navigation, and names around what people are actually trying to do and the words they actually use.

    • Build it to last. I write the guidelines and CMS rules that keep content consistent as teams, brands, and platforms change.

  • Manager, Digital Experience · New York Philharmonic · 2025–present

    Digital Experience Coordinator · New York Philharmonic · 2023–2025

    Co-Founder, Creative Direction & Brand Strategy · Marx Et Al · 2025–present

    Adjunct Professor, Experience Design · NYIT · 2024–2025

    UX Designer · The Glimpse Group · 2023

  • M.A. in UX UI Design and Development
    New York Institute of Technology | 2022–2023

    B.F.A. in Dance Studies, Minor in Art & Design
    Texas State University - San Marcos | 2011–2015

  • Skills

    • Content Design & Strategy: UX writing, microcopy, content strategy, content guidelines and patterns, content modeling (new), voice and tone, naming, information architecture, navigation, content audits, plain language, editing and proofreading

    • UX Research & Analytics: Workshop facilitation, personas, customer journeys, user flows, usability testing, heuristic evaluation, competitive and gap analysis, A/B testing, UAT, GA4, Looker Studio

    • UX Design: Wireframes, page structure, design reviews, project briefs, mobile-first design

    • Accessibility: WCAG, alt text standards, accessible CMS setup

    • Brand & Creative: Brand and growth strategy, creative direction, social strategy, photography, short-form video

    • Ways of Working: Agile, Jira, Freshdesk, cross-functional collaboration, presenting to senior leaders, coaching

    • Tools & AI: Figma, FigJam, Figma Make, Silverstripe CMS, Sanity CMS , Cloudinary, HTML/CSS, Adobe Creative Suite (Premiere Pro, After Effects), Notion, Microsoft 365, Claude, Copilot

Case Studies

Subscription Funnel Redesign
Building Brand & Content Systems