Experience
Manager, Digital Experience | New York Philharmonic | New York, NY | Sep 2025 – Present
Digital Experience Coordinator | Sep 2023 – Sep 2025
Own content and UX for nyphil.org from request to publish, working with marketing, PR, fundraising, and outside agencies for design, development, analytics, and SEO.
Wrote the site's web asset guidelines, used by 20+ staff across 5 departments through a rebrand, a replatform, and a redesign, and worked with developers to build them into the CMS as field rules, help text, and how-to guides.
Turn complex ticketing, membership, and event information into clear, easy-to-follow content across web and mobile, including a season guide concept with categorized browsing.
Led content audits for a 600+ page CMS replatform and a website redesign, building governance documentation and QA checklists, and developed naming systems for pages, packages, and concerts to match how people search.
Partnered with an outside audit firm to make the full site WCAG certified, and handle on-page SEO and accessibility when publishing: clear titles and URLs, alt text, and accessible PDFs.
Audited the subscription purchase path using GA4, site search, and customer feedback, finding mobile users reached checkout at less than half the desktop rate and 45% of users backed out of curated packages. Both fixes are now being built into the redesign.
Ran discovery workshops with every department, and used GA4 click paths and site-search data to show most visitors arrive with a specific task, pushing for task-focused navigation in the redesign.
Collaborated with Customer Relations to revamp the Plan Your Visit page, using personas, journey maps, and user tests built around the questions visitors ask most.
Review agency designs in Figma weekly with developers, and run heuristic evaluations and user acceptance testing for releases like Apple Wallet, Google Pay, and ticket sharing.
Co-Founder & Creative Director| Marx Et Al | Jan 2025 – Present
Lead creative direction and brand strategy, including the brand's 3, 6, and 12-month growth strategy and one brand voice across the website, emails, invoices, and social.
Own the brand's digital presence, using content and competitor audits to shape style guidelines, website content, and social strategy.
Audited the website before its ICFF launch and worked with the developer on fixes, including simpler navigation, new CMS fields for images and pricing, and clearer trade program messaging.
Built systems in Notion and Claude to keep the business organized, including a shot-list database with naming conventions and status tracking, a trade CRM, and quality-check lists for five product lines.
Plan, shoot, and edit photo and short-form video in Premiere Pro and After Effects, using Adobe's AI features to edit faster.
Adjunct Professor - Experience Design| New York Institute of Technology | Jan 2024 – May 2025
Taught undergraduate UX/UI, information architecture, and mobile-first design.
Led workshops on accessibility, usability testing, and design critique.
UX Designer| The Glimpse Group | Mar 2023 – Aug 2023
Worked on UX for Sephora's AR virtual try-on experience, running competitive and gap analysis, heuristic evaluations, A/B testing, and user acceptance testing (UAT).